01
Agency fog
Months of discovery. Vague ranges. Still no product you can click. You paid for process and left with a deck — and a number that will move the first time someone says “also.”
Idea to market — not another internal tool
Total price on the first call. Working product in 48 hours.
We turn a software or app idea into an itemized proposal on a live screenshare — then a fully refundable working version you can log into in 48 hours. Built to launch, not another abandoned AI weekend project.
$0 proposal45 minutes$2,900 refundable48-hour working versionLow five-figures full build
The stall
Two ways founders stall — and both feel productive.
02
DIY AI dies at ~70%
Weekend demos die at auth, real data, edge cases, and launch. You have something you can show a friend and nothing you can put in front of a customer — or a charge.
BuildLaunchSell prices on call one and ships a refundable core loop in 48 hours — with a path to market, not another prototype that dies in a Drive folder.
Watch
See the live proposal happen.
Forty-five minutes. You describe the product. We itemize and price it on a screenshare. Replace this slot with the Loom or VSL when it’s recorded.
VSL / Loom embed
Placeholder — set NEXT_PUBLIC_VSL_EMBED_URL when the walkthrough is ready.
How it works
Three steps. No mystery pricing.
Live proposal $0 / 45 minutes → working version $2,900 / 48 hours → full build + GTM shell.
- 01
Call one · 45 minutes · $0
The live proposal
We do not collect a brief and disappear. On a screenshare we turn the idea into an itemized, editable scope — features, phases, and a real total — while you watch the number move. You keep the proposal either way.
- 02
48 hours · $2,900 refundable
The working version
Not a mockup. A product you can log into: the core loop, real auth, real data. Seven days, any reason, full refund. If you continue, the deposit credits to the full build.
- 03
Low five-figures · 50 / 50
Full build + GTM shell
We finish what launch actually needs — the last 30%, the edges, the path to users. Landing page, waitlist, and Meta ad angles ship with the full build. Code and hosting transfer at final payment.
The comparison
What you’re actually buying
Same offer math, written down. No logos. No borrowed case studies.
Time to a real price
- Typical agency
- 2–6 weeks of discovery
- DIY AI
- Never — just a vibe
- BuildLaunchSell
- 45 minutes, on call one
Time to software you can log into
- Typical agency
- 90–180 days, if you start
- DIY AI
- Weekend demo, then stall
- BuildLaunchSell
- 48-hour working version
Money at risk to find out
- Typical agency
- $5k–$15k, usually stuck
- DIY AI
- Nights, weekends, and drift
- BuildLaunchSell
- $2,900, 7-day any-reason refund
Path to market
- Typical agency
- “We’ll talk marketing later”
- DIY AI
- You figure out launch alone
- BuildLaunchSell
- GTM shell included in full build
Fit
Who this is for — and who should not book.
Book the call
- Founders with a software or app idea and at least one real user they can name
- Operators productizing a workflow — they want a product people pay for, not an internal dashboard
- Teams that need a priced path from idea → working version → launch, not another discovery retainer
Skip it
- Idea tourists collecting quotes they will not act on
- Day-one regulated cores (HIPAA clinic OS, banking, etc. as the first version)
- Landing-page-only or brochure sites with no product behind them
Need software for the business you already run on spreadsheets, texts, and PDFs? That is a different product. OwnerBuilt Software
Included in the full build
The GTM shell ships with the product. Not as an add-on.
You are buying a path to market. Landing, waitlist, and Meta ad angles are scoped with the full build — not sold back to you after the app exists.
Landing page
A launch surface for the product — not a leftover placeholder site.
Waitlist
Capture demand while the full build finishes. You are not starting from zero users.
Meta ad angles
Positioning lines you can actually run. Included so launch is not a second vendor.
Get the number on call one.
Free 45-minute proposal. Refundable working version in 48 hours. Full build with GTM shell when you continue.
FAQ
Straight answers.
How can you ship a working version in 48 hours?
We are not building the entire product. The 48-hour working version is the core loop — the thing a user does over and over — with a real login and real data. Everything else is scoped and priced on the live proposal for the full build.
What’s the catch on the $2,900 refund?
There isn’t a fine-print trap. You pay $2,900. We deliver a working version you can log into within 48 hours of kickoff. If you do not want to continue, say so within 7 days of delivery and we refund the full amount. Any reason. The deposit credits to the full build if you go forward.
Do I own the code?
During the working-version phase, no — we host it and issue you logins. That keeps the refund clean: if you take the money back, you do not also walk with the build. On the full build, code and hosting transfer to you at final payment.
What does the full build cost?
Most land in the low five figures. 50% to start, 50% on delivery. The exact number is the one on your live proposal — not a range we published for someone else’s scope. The GTM shell is included in that build, not a later line item.
What is the GTM shell?
A landing page, a waitlist, and Meta ad angles for the product you are launching. It ships with the full build so you are not buying an app and then shopping for a marketer to invent the launch.
I already tried building this with AI.
Bring the project. You already know where it died — usually auth, data, edge cases, or launch. The call is to price the last 30% and decide whether the working version is a continuation or a clean core loop.
Is this for software that runs my existing business?
No. BuildLaunchSell is for founders and operators taking a software or app idea to market. If you need software for the business you already operate — spreadsheets, texts, PDFs — that is OwnerBuilt Software.
What happens on the free call?
Forty-five minutes on a screenshare. You describe the idea and the user. We itemize scope and price it live. You leave with the proposal. No cost, no commitment.
Book
Forty-five minutes. You leave with a real price.
Live screenshare. Itemized proposal. $0, no commitment. If the working version is the right next step, you can accept the $2,900 refundable deposit when you are ready.
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Booking URL is a placeholder. Set NEXT_PUBLIC_BOOKING_URL to your Calendly (or /apply) when the calendar is live. Until then, email hello@buildlaunchsell.com.